China will be the most visited country said Hong Kong Polytechnic University Professor Haivan Song at the 18th World Travel Monitor Forum in Pisa.
Professor Song, lecturer at the world’s second largest university teaching travel and hospitality courses, declared earlier this month that the travel industry would see big changes over the next twenty years and expects China to be the most popular tourism destination worldwide by 2030.
According to the university’s research, within the next five years arrivals into China will increase from 150 to 385 million.
“At current rate, China will be an economic power equal to Europe and the US combined,” Professor Song said.
“China’s role in international tourism will be similar.”
The lecturer also stated that once the current visa regulations weaken in China, citizens will contribute to the future of the country’s tourism by undertaking domestic tours.
Professor Song warned that while China will greatly benefit from its status, the country will also face challenges.
“A massive effort will be needed in China to train people for jobs in the travel and hotel industry.”Up to 50 tourism experts attend the annual World Travel Monitor Forum in Pisa to present statistics and trends.
Source = e-Travel Blackboard: N.J