The number of Australians travelling to Germany in the past year has increased, said the German National Tourism Organisation (GNTO) in Sydney yesterday.
After experiencing a -4.9% slump in visitor numbers in 2009, Germany bounced back as a destination in 2010, highlighted by a growth of 29% in room nights booked by Australians.
“Even in these difficult times, and despite visitor numbers from other countries dropping off, Australia has continued to be a stable market for German tourism”, GNTO head of Australian marketing and sales Maike Bates told guests at a media lunch at Sydney’s Etch restaurant.
The festive spirit was well and truly in the air at yesterday’s event, with guests being urged upon arrival to participate in the making and decorating of traditional German gingerbread houses.
“Christmas in Germany is a time of good food and mulled wine”, Ms Bates said.
In 2011, Germany will play host to the 125th anniversary of the automobile with 125 days of celebrations, as well as the women’s World Cup, for which Australia’s Matildas have qualified.
Health and wellness tourism will also be a major focus for the GNTO next year, with Germany boasting a number of state-of-the-art spa and health resorts.
Source = e-Travel Blackboard: M.H