On January 1, visitors and Scots came together to signal the start of Active Scotland at the Scottish capital’s famous One o’ Clock run – a fun run or walk from Edinburgh Castle to Holyrood Park, and part of Edinburgh’s famous Hogmanay celebrations.
Jim Mather, Scottish Government Tourism Minister, said, "Our diverse and beautiful landscape makes Scotland a fantastic destination to be active, whether you are visiting or you live here – and spotlighting this incredible selling point makes perfect sense.
"Through the Year of Active Scotland in 2011, the tourism industry will work together to promote the vast range of activities Scotland has to offer. From gentle coastal walks to long-distance treks through challenging terrain; open canoeing on a tranquil loch to the thrill of white-water rafting down a fast flowing river; or the fun of a family bike ride to the rush of mountain biking through forests – Active Scotland has something to offer those of all ages and abilities.
"Through Active Scotland we are aiming to sustain the momentum of the Year of Food and Drink. There are obvious links between eating delicious, healthy food and drink and being active – and we intend to exploit these opportunities as these two focus years overlap.”
Active Scotland appeals to everyone, from gentle walkers to adrenaline junkies. Moreover, Scotland’s diverse landscapes and cities make a fantastic destination in which to be active, while a growing reputation for adventure sports has put Scotland on the map as Europe’s Adventure Capital.
Scotland offer endless opportunities for adventure, from snowboarding and ice climbing in the mountains to canyoning in the water, and from skiing in the Cairngorms to mountain biking in the Borders, Dumfries and Galloway and Fort William, visitors are spoilt for choice. Not forgetting that visitors can get out and about in the Home of Golf, with over 550 golf courses throughout the country.
Whatever your choice of activity, Scotland is a fantastic visitor destination all year round, with activity experiences for all levels of ability, all within easy reach of major hubs and cities.