General meeting of the city tourism alliance in Stuttgart
Magic Cities Germany e.V. (the tourism marketing association of the ten largest German cities) will acquire a new partner on 1 January 2011, when Nuremberg will join the alliance as its eleventh member. This was decided unanimously at the general meeting held on 3 December 2010 in Stuttgart.
“We are pleased to welcome the city of Nuremberg as a further strong partner in our cooperative marketing venture,” said Josef Sommer, spokesman for Magic Cities Germany.
All member cities (Berlin, Cologne, Dresden, Düsseldorf, Frankfurt am Main, Hamburg, Hannover, Leipzig, Munich, Stuttgart and Nuremberg) are leading tourist destinations and attractive trade fair and congress locations with superb transport links.
Petra Hedorfer, CEO of the German National Tourist Board (GNTB), remains convinced of Magic Cities Germany’s ability to have real impact: “City breaks are a key driving force of the current growth in tourism and Magic Cities Germany provides a highly effective platform for marketing city breaks to overseas markets.” The GNTB is a strategic partner of the cities alliance, alongside Deutsche Bahn and Lufthansa.
Almost 50 million overnight stays were registered in the Magic Cities from January to September 2010, an increase of more than 10 per cent compared with the same period of the previous year. Growth in international tourism was particularly strong, with a total of more than 17 million overnight stays, up 16 per cent on the corresponding period of 2009.The ten member cities attending the meeting in Stuttgart jointly approved the marketing and financial budget for 2011. Over the coming year, marketing activities will focus on China, the most important growth market for the member cities. However, the US market, traditionally the most important overseas market of the cities alliance, will also receive particular attention. In addition, various planned promotional events will be held in Australia, India and South Korea.
Source = Magic Cities Germany