Be Green Be Chic

  Be Green Be Chic Eco Bag

La Roca Village and Las Rozas Village, Spain?s leading luxury outlet shopping destinations and members of the Chic Outlet Shopping? Collection by Value Retail, announce the launch of the “Be Green Be Chic” environmental awareness campaign as part of Value Retail?s ongoing commitment to environmental responsibility.

The “Be Green Be Chic” campaign 2011 supports the World Wildlife Fund’s aim to protect, manage and restore forest habitats in areas of global importance, including the Amazon, the Amur-Heilong region across Mongolia, north-east China and the Russian Far East, the Atlantic forest on the east coast of South America, Borneo, Colombia, East Africa’s coastal forests, the Eastern Himalayas and the island of New Guinea, host to the largest pristine rainforest in the Asia-Pacific.

"WWF supports initiatives that ask to be respectful with the environment, including the use of the reusable bags. The “Be Green Be Chic” campaign offers us an excellent platform to raise awareness towards responsible consumption ".

Clorinda Maldonado, Marketing Director of WWF Spain

The campaign will run from 4 April to 4 May 2011. Throughout the duration of the campaign visitors to La Roca Village, Barcelona and Las Rozas Village, Madrid will discover limited edition eco products from participating luxury brands including Adolfo Domínguez, Billabong, Home Studio, Imaginarium, L’Occitane, Petit Bateau, Quicksilver, Sita Murt, Textura, The North Face, Vans, Pretty Ballerinas, Camper, and Timberland to name just a few. Visitors too, will be able to purchase the exclusive “Be Green Be Chic” eco-shopping bag – the chicest eco accessory of the season. The bags, produced in India from locally grown 100% organic cotton and jute, will retail at €9, with all proceeds going to the WWF/Adena Forest project.

Headlining the “Be Green Be Chic” campaign 2011 is Mónica Cruz. The Spanish actress, who is a long-term supporter of environmental causes, visited La Roca Village, Barcelona on Wednesday 13 April 2011 to host the official launch.

“I am really pleased to take part in this project which unites two of my big passions; fashion and nature. I am sure that every step, counts. The “Be Green Be Chic” campaign launched by La Roca Village and Las Rozas Village encourages us to use reusable bags and to raise awareness of this important subject.“

Mónica Cruz

The Chic Outlet Shopping? Villages strive to develop and introduce new environmental policies to supplement those already in place across the Collection such as selective waste collection procedures and subsequent recycling, use of halogen-free bulbs, and water consumption reduction measures.

Source = WWF/ ADENA
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