The 37th GTM Germany Travel Mart™ recently reached its successful conclusion in Cologne. The most important sales event of the German travel industry was attended by more than 600 participants from 40 countries, including 162 overseas travel agents and tourism service providers. Over 100 international journalists reported on the GTM. "The level of interest among tour operators and travel agents from around the world remains consistently high. After a record year in 2010, all indications are that Destination Germany continues to be extremely popular with travellers from all over the world in 2011", explained Petra Hedorfer, Chief Executive Officer of the German National Tourist Board (GNTB).
Using an online networking tool, German service providers and international buyers had already booked more than 13,000 meetings prior to the start of the 37th GTM. More than 45,000 messages were exchanged between exhibitors and buyers via the GNTB’s online platform in the run-up to the world’s largest B2B marketplace for inbound tourism. This figure also reflects the growing interest of the international travel industry in Germany’s tourism products and services.
There is fresh impetus for the German travel industry as it heads towards the main travel season. Preliminary figures from the German Federal Statistical Office show a year-on-year increase of 9 per cent for overnight stays by foreign visitors in the period from January to March 2011 for accommodation providers with more than nine beds or campsites. In March alone, overnight stays in Germany by foreign visitors increased by 11 per cent. This year, tourism in Germany is set to benefit from the FIFA Women’s World Cup and numerous events around the celebrations marking the 125th anniversary of the motorcar.
The GTM 2011 was hosted by the GNTB together with Köln Tourismus GmbH and Tourismus & Congress GmbH Region Bonn/Rhein-Sieg/Ahrweiler. A two-day workshop which formed the central element of the sales event was a great success. The number of deals closed and contracts signed was larger than usual, and participants were able to make or renew many business contacts.
More than 90 per cent of exhibitors were ‘satisfied’ or ‘very satisfied’ with business at this year’s GTM, with 80 per cent of theparticipants stating they were going to take part in the next GTM in Leipzig from 13 to 15 May 2012.
Source = Germany Tourism