Extensive details have been revealed at Pow Wow for the Get More NYC programme launched by Mayor Michael Bloomberg last week, pinpointing Lower Manhattan as the city’s revitalisation hub.
On the heels of record breaking visitation to New York City in 2010, officials are expecting to hit higher targets this year, in particular with the opening of the 9/11 Memorial on September 12, a decade since the Twin Towers collapsed.
"A crucial part of the story of September 11 is how Lower Manhattan – an area many people said would turn into a ghost town – has come back in the past 10 years," NYC Mayor Bloomberg said via video conference at an official Pow Wow briefing.
The Get More NYC campaign, to launch on June 1, has been specifically designed to encourage visitation to Lower Manhattan in every aspect from staying at one of its three new hotels to dining at its highly rated restaurants and shopping in flagship stores.
"People from across the country and around the world have contributed to its revival and now we want our visitors to see that full recovery for themselves. Lower Manhattan is where the first chapters in the remarkable story of New York City were written four hundred years ago. And it’s where the next instalment of New York City’s story is being written today," Mr Bloomberg said.
NYC & Co are expecting on million visitors to the 9/11 Memorial this year, and have developed transportation programs to ensure easy and safe access to the area.
Source = e-Travel Blackboard: D.M