Branson considers Virgin Atlantic alliance

Virgin Atlantic could be the next airline to sign into carrier alliances, with Sir Richard Branson stating that a partnership decision could be announced in the next quarter.

Mr Branson said he is in discussions with potential alliance partners for his carrier Virgin Atlantic Airways Ltd and the alliance announcement may be released in the coming months, Bloomberg reported.

“Discussions with two or three parties are progressing,” Mr Branson told media.

“Within the next two or three months we should be clear on whether there’s an alliance we’re happy with or not.”

Mr Branson added that while he is discussing alliances, he will continue to stay involved with the carrier and has not yet decided whether he will sell off his 51 percent stake in the company.

“I’ve always made clear that I would still be very much involved,” he said.

“My principal interest is in the alliance.

“If it means selling shares, we’ll consider that.”

Mr Branson also said he was unsure if Singapore Airlines, 49 percent share holder of Virgin Atlantic will sell off its stake, and added that their decision likely rests in the alliance.

Source = e-Travel Blackboard: N.J
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