BA’s on track with On Business


Some twelve months since its launch in Australia, British Airways’ On Business programme has received high praise, prompting the airline to encourage more businesses to sign up to the loyalty programme.

Rewarding small-to-medium sized businesses for the corporate travel of their employees, the free-to-join On Business was created in recognition of the importance of corporate travel and the subsequent needs of smaller companies.

“The On Business programme is all about adding greater value for our small and medium-sized business customers,” British Airways South West Pacific regional commercial manager Nicole Backo said.

“We believe the programme can help even more Australian businesses when it comes to corporate travel.”

As one of On Business’ 175 members, Sydney’s Reho Travel praised the programme’s scope and accessibility.

“Many other corporate travel reward programmes are aimed solely at large companies, with smaller businesses simply unable to afford this sort of expenditure,” Reho Travel manger Hayley Thomas said.

ITS Management managing director Jamie Taylor said that in just six months with On Business, the company had accrued considerable savings, equating to “about seven Club World (Business Class) upgrades on the Sydney to London route”.

“More importantly, the On Business programme is a great way to reward our employees for their hard work, and make corporate travel more enjoyable for them,” Mr Taylor said.

“The fact that individuals earn personal frequent flyer points during corporate travel is an added incentive.”

Source = e-Travel Blackboard: G.A.
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