Customer satisfaction at Europe’s most punctual airline, SAS, is at its highest level since 2000, with the Scandinavian carrier experiencing 12 per cent growth in total passenger numbers in the first half of 2011.
Passenger load factor for the group hit a record high 80.6 per cent in June this year.
“Following a long term quality improvement program that was initiated already in 2006, we are starting to see clear results,” SAS president and chief executive Rickard Gustafson said, highlighting the carrier’s reduction in costs – excluding jet fuel – by a quarter.
“This has provided for our growth this year and in combination with our large cost reductions, we have improved our competitiveness.”
This year, SAS added 13 routes to its network and another four services will be introduced in the European autumn.
And the group’s growth goes beyond Europe, as the airline prepares to launch its second long haul route in less than a year, from Copenhagen to Shanghai next March.
According to the airline, its recently commenced Oslo-New York service has exceeded expectations.
“After the success of both our business and leisure destinations, we look forward to continuing with our focus on improving our offering with the best, smoothest and most cost effective travelling for our customers,” the SAS boss said.
Augmenting the airline’s ambitions, SAS last month placed an order for 30 Airbus A320neo aircraft to be deployed from 2016 onwards.
Source = e-Travel Blackboard: M.H