The newly created Inland NSW Tourism organisation has expanded its reach, with Capital Country joining the founding New England Northwest and Outback members. The organisation now covers a geographical area with a population of more than 440,000 people.
Capital Country’s involvement ensures co-operative funding commitments between government and industry of $3.3 million have been secured. Funding at this level is unprecedented for the region, and will permit Inland NSW Tourism to create wide-reaching industry and operator inclusive marketing campaigns aimed at reversing the trend of declining visitors to the area.
Notably, five Central region Councils from the Orana Regional Organisation of Councils (OROC) have also collectively joined the Inland, including Dubbo City, Gilgandra, Narromine, Warrumbungle and Coonamble, due to its substantial marketing clout and its ability to effect beneficial change.
Interim Chair of Inland NSW Tourism, Les Parsons, says the new entity has been gathering significant momentum in recent weeks.
“We are delighted to welcome Capital Country, Dubbo City, the Warrumbungle Cluster and other new members to the organisation, and we are continuing to actively recruit new members,” says Mr Parsons.
“We see the expansion of Inland NSW into the Capital Country region as a clear sign that we’re tapping into a real desire to promote the Inland on a larger scale.”
Membership details, including a prospectus, marketing plan and application forms, are available for download from the organisation’s website.
Source = Inland NSW Tourism