Tourism Office of Spain is aiming for a 40 percent growth from Indian arrivals by the end of the year and plans to reposition itself as a stand-alone destination to the region.
After the success of the recent movie shooting of Zindagi Na Milegi Dobara which was filmed in parts of Spain, the Tourism Office of Spain has reported it is attracting a growing number of Indian travellers.
Spain has reportedly welcomed 53,000 Indian arrivals which represents a 35 percent growth during the first seven months of this year and is aiming to reach 40 percent growth in Indian arrivals by the end of 2011.
Spanish Tourism has also announced a US$ 1million spend in consumer and trade promotion which include advertisements in print and television media, online and social media marketing. In addition the tourism body has extended a tax deduction of 18 percent of the cost of the film or series to encourage further film shoots in Spain.
Tourism Office of Spain Director for India, Arturo Ortiz said the plan is to reposition Spain as a stand-alone destination.
“Rather than having Spain as a part of European tour itinerary for two to three days, we want tourists to stay for six to seven days in Spain,” Mr Ortiz said.
“We expect a total of 56 to 57 million tourist arrivals in Spain by the end of 2011, as far as India is concerned, Spain aspires to be the preferred destination for Indians.”In addition for the first eight months of 2011, Spain has seen a 65 per cent growth in Visas issued to Indians visiting the country, and with more than 40 MICE groups visiting this year the MICE sector has contributed 20 percent of the total Indian arrivals.
Source = e-Travel Blackboard: S.P