South African Airways has awarded the sales and marketing development in the promising and growing market of Cyprus to Discover the World Marketing as part of an extension of its existing contract in Greece, effective May 1, 2012.
“We extended our Discover representation to Cyprus because it enjoys financial and business relations with South Africa, thanks to its historic Cypriot community residing in South Africa for many years,” said Dagmar Biemueller, South African Airways head of marketing Europe. “Since Discover has been working with us in Greece for some time, we realised this new contract in Cyprus would be a winning partnership for both of us.”
According to Jenny Adams, CEO for Discover the World Marketing, “We are pleased South African Airways has expanded its association with us. There are some great opportunities to generate more revenue and brand awareness for them with Cyprus being the major maritime base for Cypriot owned shipping companies and its global crew traffic. Even the major off-shore gas discoveries will generate new business for South African Airways.”
Source = Discover the World Marketing