Marketing specialist Out Now Global is launching a new business networking service for travel companies looking to build share, reach and presence in the multi-billion valued travel market comprised of LGBT (lesbian, gay, bisexual and transgender) people at World Travel Market 2012, the leading global event for the travel industry.
Out Now Business Class http://www.outnowbusinessclass.com officially launches at WTM 2012 in London (November 5-8) and includes a new pavilion at the event to help industry operators unlock the potential of the LGBT travel market, which accounts for six per cent of the population and is worth at least USD $165billion annually (source: LGBT2020 Study) to the total global travel industry.
Members of Out Now Business Class also enjoy on-going online access to a premium suite of research, education and training resources to help operators grow their business in the LGBT market by getting access to the latest key market intelligence, customer trends, training programs and marketing strategies.
Out Now Global founder and CEO Ian Johnson said: “Forward thinking brands know that effective LGBT marketing is much more than just selling stuff. Investment in areas such as customer service is paramount. But few businesses can do it on their own.
“Out Now Business Class is designed to help the travel industry better understand and leverage the LGBT consumer market through informed education and training, better networking opportunities and enhanced access to important trends around purchasing behaviours and decisions.”
Reed Travel Exhibitions Chairman World Travel Market Fiona Jeffery said: “WTM has enjoyed a strong relationship with Out Now for the past six years with the LGBT marketing company supplying the latest research and opinion on the sector.
“I am delighted that this relationship has developed into a dedicated LGBT Pavilion giving countries and companies focused on the LGBT market a place to conduct business.”
Furthermore, Out Now will release the latest and most comprehensive research at World Travel Market – with brand new data from more than 20 countries including Brazil, India, Israel and Turkey. The new LGBT2020 tourism spend projections for 2013 will also be released, and Out Now Business Class will screen the world’s first ever gay airline advert at their LGBT marketing masterclass which is on Wednesday, November 7 at 10.30am at WTM. A preview of that advertising – the world’s first ever gay tourism commercial – is online at http://www.youtube.com/watch?v=AyJk7n4KigM and has not been seen in public in full since 1996.Companies that are exhibiting in the Out Now Business Class LGBT exhibition space at WTM include Antwerp, Berlin and Helsinki Tourism, Visit Mexico, THE OUT NYC, World Outgames 2013 and LGBT Confex.
Source = World Travel Market