HSMAI Europe Revenue Management Conference focuses on developing a Total Revenue Management Programme

The third HSMAI Europe Annual Revenue Management Conference, February 7th in London focuses on Total Revenue Management. The conference addresses the unique challenges that those responsible for revenue management face in optimising revenues across all profit centres, including developing a cross departmental revenue management culture, sourcing the tools and technology available to support total revenue management programmes, and the implementation process.

Roundtable sessions are scheduled to allow for in depth discussion on how to work with the contributing profit centres including menu engineering, profitability benchmarking and the key performance indicators available, spa profit management and marketing, upselling, plus optimizing channel management, and improving booking engine conversion rates.

This event offers a unique opportunity to evaluate Total Revenue Management in one day, and uncovers the benefits and the pitfalls to be overcome when putting a programme together.

The conference is created by HSMAI Europe’s Revenue Management Advisory Board, a team of senior operational directors with revenue responsibility from across Europe, committed to developing a programme that addresses top of mind issues for today’s Revenue Managers. Heiko Siebert, Vice President Distribution Moevenpick Hotels and this year’s Advisory Board chairman said, “This year’s conference is shaping up to be a must-attend event for all those that want to ensure they get the most from all profit centres within hotels and the broader hospitality industry. Given the complexity of Total Revenue Management programmes we are endeavouring to provide delegates with a comprehensive and practical insight into how to plan and implement a programme.”

Join the General Managers, Revenue Directors and Revenue Managers that have already committed to improving profitability.

The HSMAI Europe Revenue Management Conference is on 7th February and will be held at The Rembrandt Hotel, Thurloe Place London.

Source = HSMAI Europe
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