The largest privately owned hotel group in Britain – Macdonald Hotels & Resorts – has signed with global channel manager, SiteMinder, to boost its online exposure by connecting the group’s reservation and rate management systems with online booking sites around the world.
Boasting a portfolio of over 45 hotels, ranging from 3 to 5 stars across the UK, Macdonald Hotels & Resorts has partnered with online distributor SiteMinder, to automatically connect Opera ORS, it’s Central Reservations System (CRS) and its IDeaS Revenue Management System (RMS) with the world’s leading reservation sites from SiteMinder’s one, central cloud application.
“SiteMinder’s Channel Manager will automatically send live availability from Macdonald Hotels & Resorts’ Opera CRS along with rates from IDeaS directly to reservation sites around the world. When bookings are made on those sites, the Channel Manager instantly reduces inventory across all their sites and delivers details of all reservations back into Macdonald Hotels’ CRS. This saves hours of manual labour and improves business efficiencies– all while paying a low, flat, monthly fee for the service.
“The result is a complete two-way CRS connectivity switch platform, providing access to thousands of global and regional online booking channels for a flat monthly rate, helping hotel groups improve business efficiency and drive down the cost of acquisition.”
SiteMinder is a multi-award winning online distribution company whose products are trusted and used by more than 7000 accommodation providers in over 100 countries worldwide to help increase online revenue, streamline business process and drive down the cost of acquisition. The cloud-based product suite continues to set the benchmark in online distribution technology by challenging conventional operating strategies. Redefining distribution, SiteMinder now has offices in London, Sydney, Bangkok and Cape Town.
Source = SiteMinder