Airline Sponsors UK’s First Urban Cable Car
A new cable car system being built across the River Thames in London will be sponsored by Emirates Airline in its biggest UK sponsorship deal since Arsenal.
The cable car system, running between Greenwich Peninsula and the Royal Victoria Docks, will be known as the Emirates Air Line. The two stations will be pre-fixed with Emirates and carry a specially designed roundel – the familiar symbol of the London Underground. Both branded stations will be seen on the British capital’s underground map.
“This marks the start of an exciting new partnership. It’s great that Emirates shares the Mayor and TfL’s vision to create this innovative transport link across the Thames and boost regeneration in the area, the first urban cable car in the UK, said Mike Brown, Managing Director of London Underground and London Rail. “Main construction works began in July and we are on track to open next summer. Much of the manufacture, including the steel towers, is being built in the UK, boosting companies across the country.”
This is the most significant UK sponsorship for Emirates since its AED 567 million shirt and stadium naming deal with Arsenal, which was announced in 2004 – at the time, the biggest sponsorship in English football history.
Emirates operates 15 daily flights to the UK, eight of which go into London and two of those services operated with the airline’s flagship A380. It is estimated that the airline contributes over $400m to UK tourism annually.
Emirates Air Line Key Facts & Figures
*It will take around six minutes to cross the river
*There will be between 20 and 34 cabins operating at any one time, dependent on demand
*Each cabin will have the capacity to accommodate 10 passengers seated
*Cabins will also be able to accommodate wheelchairs and up to two bicycles
*Cabins are expected to arrive every 30 seconds in the peak, meaning the system could carry up to 2,500 passengers per hour in each direction
*It is anticipated that the Emirates Air Line will carry two million passengers per year
*The two branded stations – Emirates Royal Docks and the Emirates Greenwich Peninsula – will feature on the internationally renowned London Tube map
Source = Emirates