IBTM Africa has received unprecedented interest from international hosted buyers, ahead of the inaugural global meeting which will take place in Cape Town, South Africa.
The growing attention for the conference reflects the rapidly growing demand for African meetings industry suppliers and ongoing support for the IBTM Global Events Portfolio.
The first-ever Africa meet will connect regional exhibitors and qualified buyers – from Europe, the Americas, the Middle East and APAC – through a pre-scheduled appointments programme.
IBTM Africa will take place from 28-30 April 2014 in Cape Town, South Africa.
“Africa is emerging rapidly as a destination of choice when it comes to hosting meetings and incentives, with many global associations looking to include Africa in their rotation patterns,” Reed Travel Exhibitions project manager IBTM Africa Shinu Pillai said.
“As the world’s largest organiser for meetings and incentive exhibitions, we are committed to providing all of our attendees with the best level of return on investment for their participation.”