Despite their national cricket team copping a beating during their Ashes campaign, English sports supporters have significantly boosted Australia’s UK arrivals to record levels.
Annual arrivals growth from the United Kingdom to Australia reached a six-year high at 4.4 percent year-over-year, the highest numbers experienced since March 2007, according to results released by the Australian Bureau of Statistics (ABS).
Visitors from Britain grew 10.8 percent in November 2013, compared to the same period in 2012.
“The Ashes cricket series had not only proved to be a wonderful sporting spectacle but has also been fantastic for Australian tourism,” Tourism Australia general manager corporate affairs Karen Halbert said.
“The Barmy Army are visitors who typically stay longer, travel further and spend well.”
Strong growth was also experienced in key markets such as Malaysia (+25.5 percent), Singapore and India (both up +19 percent), compared to the previous November results.
“This reinforces the importance of ensuring Australia remains ahead of the curve in providing access to airlines serving key international markets,” Tourism and Transport Forum chief executive Ken Morrison said.