Louvre Hotels Group, the 10th largest hotel group in the world and second largest on Europe, has announced an aggressive expansion plan for Indonesia projecting the opening of up to 30 hotels within the next three years under the Golden Tulip and Première Classe brands.
The announcement marks a further commitment to the destination following Golden Tulip's entry into the market in late 2012, since when it has opened the 138-room Golden Tulip Galaxy Banjarmasin, with a further six hotels for an additional 1,286 rooms scheduled to open this year.
These include three hotels in the booming international tourism destination of Bali – Golden Tulip Devins, Seminyak, Golden Tulip Essential, Denpasar and Golden Tulip Jineng Tamansari, Kuta – as well as Golden Tulip Essential Pontianak in West Kalimantan and two properties in Bandung, the Golden Tulip Kalyana, Buah Batu and the luxurious five-star Royal Tulip Bandung, Baros, Cimahi.
The expansion will also include the unveiling of the Première Classe brand for which there are 10 hotels in the pipeline in Indonesia including one of the biggest Première Classe hotels in the world to open in Bandung in 2016.
Louvre Hotels Group Chief Executive Officer, Pierre-Frederic Roulot, said he was excited about the high growth potential of such an exciting destination where a company such as Golden Tulip could offer owners the assurance of international management expertise and distribution and the recognition of a strong brand.
"We are delighted to be revealing our plans today for Golden Tulip and Première Classe brands in Indonesia. The strong economy and solid long-term outlook will fuel greater business opportunities and travel in the country will become greater," said Mr Roulot.
"The increase of access through fast developing airline infrastructure means the movement of people for business and leisure has never been greater and in this we see a great opportunity to establish partnerships to manage high quality hotels throughout the country."
Golden Tulip Hospitality Management South East Asia Managing Director Mark Van Ogtrop, added: "I believe Indonesia as the as the 10th largest economy in the world will become one of the most important and attractive markets for hotel chains and I am confident we will be successful, offering value to owners and employment opportunities to local staff," Mr Van Ogtrop said.