Roadshow puts Abu Dhabi squarely on the map


Grand prize winner Erika Affolter from Concierge Traveller celebrating with TCA Abu Dhabi country
manager, Michael Woods, and Etihad Manager NSW/ ACT, Cheryl Cook, at highly successful roadshow

Over 300 travel agents and consultants from Australia’s leisure and MICE segments, including key influencers from top retail travel brands, wholesalers and tour operators were welcomed at Abu Dhabi’s recent roadshow. The huge success of the roadshow comes as no surprise, with Abu Dhabi proving to be more popular than ever with Aussie travellers.

Organised by Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) the show, which took place in Sydney, Melbourne and Brisbane, included presentations from TCA Abu Dhabi Australia and partner airlines Etihad Airways and Virgin Australia.  A range of key Abu Dhabi stakeholders were event partners including Jumeirah at Etihad Towers Abu Dhabi, Anantara Hotels Resorts and Spas, Mafraq Hotel, InterContinental Hotel, Yas Island, Big Bus Tours as well as DMCs Hala Abu Dhabi and Arabian Adventures.

The roadshow came as Abu Dhabi celebrates double-digit growth in guest numbers with more Australians than ever checking in to the emirate’s hotels and hotel apartments, according to figures just released by Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi). During the month some 4,522 Australian guests checked into Abu Dhabi accommodation – a 22% rise on June last year – with guest nights also increasing by 23%.

The roadshow training which helped train retail travel agents and MICE consultants on Abu Dhabi’s latest destination offerings came just weeks after Etihad Airways, the national carrier of the United Arab Emirates, launched daily flights out of Perth to Abu Dhabi.

“Now is the perfect time for us to capitalise on the interest and increase awareness of the Abu Dhabi as a destination, which will no doubt result from the new Perth flights,” said Michael Woods, Country Manager for TCA Abu Dhabi Australia.

“Abu Dhabi is constantly developing and flourishing as a destination, with new attractions, hotels and events continuing to pop up in the emirate. With Abu Dhabi now well and truly a key destination on the map, travel agents are showing a keen interest in up-skilling in the destination and learning about the cultural, adventurous and luxurious experiences on offer,” added Michael.

Despite the high roadshow attendance industry-wide, TCA Abu Dhabi believes much more can be achieved from the Australian market, particularly from the VFR and stop-over markets.

“The roadshow has been a huge success and we have had the pleasure of meeting agents and consultants from all around the country. We will continue to be proactive in the market and ensure that we’re sharing these developments, while educating the trade and giving them the tools to sell the destination to their clients and we look forward to maintaining these relationships,” Michael said.


Source = Abu Dhabi Tourism & Culture Authority
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