The Tourism Authority of Thailand (TAT) will embark on a number of initiatives to increase visits from European tourists in the fourth quarter of 2014.
TAT governor, Mr. Thawatchai Arunyik said that Europe is a key regional market.
To encourage visitors, TAT has created a “partner on demand” program that helps arrange package tours in addition the familiarisation trips which are being organised.
The number of forward bookings from Germany is positive for August and the TAT Frankfurt Office expects a healthy number of trips by travellers from Germany over the winter season.
The Eastern European market is enjoying increased growth. Meanwhile, numbers of long-haul bookings from Southern Europe have risen by 15 per cent with Thailand being the top destination, according to Spain’s online travel agency – Atrapalo.
“Europe is Thailand’s second largest source of tourists after Asia. And we are very pleased to see that our key markets, the UK, France, Italy, Spain and Eastern Europe, are all registering strong growth in terms of arrivals,” Mr Arunyik said.
“We are committed to working further with these markets, and will continue to invest in our time, effort and budget to ensure that Thailand remains the top, long-haul travel destination for European travellers.”
In 2013, Thailand welcomed a total of 6,305,945 travellers from Europe, representing an 11.60 per cent year-on-year growth.