Australia’s top travel agency group, helloworld, is celebrating the first anniversary of helloworld.com.au, delivering on the group’s omni-channel strategy for its agents.
helloworld.com.au CEO Jeremy Reitman said “while helloworld.com.au has only been around for a year, we are proud of what we have already achieved and we have much more planned for the future.”
We are our agents’ online advantage, boosting visibility, extending reach and maximising returns. From channeling online enquiries to our agents through our Expert Search and Agent Locator, to growing our brand awareness and sharing revenue, helloworld.com.au is capturing market space and share for our agents.
“The extremely successful launch of our Android and iOS apps has amplified our ability to compete across our target digital channels with the Apple Store naming the helloworld.com.au app as a “Best Travel App” within the first week of launch.”
“Our Airport Destination Screen campaign is also off to a flying start. We have 39 screens at the departure gates in Sydney International Airport providing destination-targeted promotion of helloworld and our agents. This campaign enables us to reach travellers who are still looking for last minute deals and reinforces helloworld’s innovation and customer-centric focus.”
From 1 December, helloworld agents enjoy dynamic packaging price parity with helloworld.com.au.
“While our agents already have a range of extremely price competitive options to choose from, especially those provided through our wholesale team and ReadyRooms, our dynamic packaging solution available from today allows our agents to price match the dynamic packaging on our website,” Mr Reitman said.
“We are combining the discounting of the online market with the expertise and customer service for which our agents are so well known. We’re proud to be partnering with a market leader of the calibre of Orbitz Worldwide to deliver this additional solution to our agents.”
“Importantly, by keeping the customer within the helloworld framework rather than using a third party competitor to price match, our agents are keeping control of their customers’ details rather than handing them over to a competitor.”
About Helloworld Limited
- Helloworld Limited (ASX: HLO) is a leading Australian based travel distribution company, comprising retail travel businesses, air ticket consolidation, wholesale, corporate and online operations. This includes helloworld, Australia’s largest network of franchised travel agents, and helloworld.com.au.
- helloworld is a nationwide network of independently owned and operated stores, offering Australian travellers unparalleled convenience, industry-leading service and the best value, tailor-made holidays.
- helloworld was awarded Australia’s Best Travel Agency Group (100 outlets or more) at the National Travel Industry Awards.
- helloworld has been creating lasting travel memories for more than 40 years through the Harvey World Travel, Jetset Travel, Travelworld and Travelscene American Express brands.