Tourism Ireland is delighted with the recent success of the 2014 Ireland Roadshow which took place across Australia and New Zealand from the 23rd November to the 3rd December. The Roadshow visited a number of major cities, including Auckland, Sydney, Brisbane, Melbourne and Perth.
A select group of fourteen delegates represented a full range of tourism experiences in Ireland. The following leading travel industry suppliers were represented at the workshops: Activities Ireland, Causeway Coast & Glens, CIE Tours, Cliffs of Moher, Dromoland Castle, Griffin Hotel Group, Hayfield Manor & Killarney Royal Hotels, Limerick Travel, Nutt Travel, Titanic Belfast, Wild Atlantic Way, Manor House Hotels & Dublin and Taylor’s Three Rock. During the eight-day sales blitz, these participants met hundreds of influential travel agents, tour operators and journalists, during specially tailored business-to-business workshop sessions and networking events – telling them all about what the island of Ireland has to offer holidaymakers from New Zealand and Australia. At each event consultants had the opportunity to earn a place on a familiarisation to Ireland with Tourism Ireland’s airline partner for the events, Emirates, giving ten travel consultants the chance to experience all Ireland has to offer first hand in 2015.
This year’s hugely successful roadshow had an exceptional turnout of interested travel operators. Feedback from the events has been excellent with highly positive reviews from both the trade participants and travel consultants. According to Jim Paul, Tourism Ireland’s Head of Australia & Developing Markets, “This type of trade mission, where we talk directly to influential travel agents and media, provides us with an excellent opportunity to spread the word about all the great things to see and do on a holiday in Ireland. Right now, we are planning a busy programme of promotions for 2015, to keep the momentum growing and build on this year’s growth.”
Visitor numbers to Ireland have grown exponentially in the last number of years, with 2013 – the year of ‘The Gathering’, seeing visitation to the Emerald Isle grow by 21%. The first six months of 2014 has also shown another 11% growth year on year.