“In the past six years we have grown to become Australia’s premium Group for independent high-end Leisure and
Corporate agents and, as we enter our next phase of development, it is appropriate to have a brand and communication strategy that best reflects who we are, our philosophy and our values” said Chief Executive Officer, Andrew Macfarlane
We commissioned Function/Form to develop a brand and website for us that would communicate that.
Tony Cormack, Creative Director had the following to say:
Magellan is built on a much focused, no fuss, streamlined approach to supporting its members. In its own words Magellan is “a network of Australia’s leading independent travel agents that breaks the travel retailing mould.” In design less is more and in re-visiting the Magellan brand, through an exercise of reduction we have embraced the core values of the business to create a much bolder modern look for the business.