Courtyard by Marriott, the world’s 8th largest hospitality brand*, reaches its 1,000 hotel milestone and celebrates on a global scale. Customer events during a six week span will kick off today with the grand opening of the Courtyard Agra in India. The pinnacle of the festivities will be on March 31 when the Courtyard Walla Walla will be designated as the 1,000th hotel. On that same day, all Marriott Rewards guests checking into any Courtyard worldwide will receive 1,000 points as the brand’s milestone gift, an estimated 50 million points.
“We are extremely proud of how far Courtyard has come. By listening to our customers over the past 30 years we have been able to continually evolve to meet their needs,” said Callette Nielsen, vice president and global brand manager, Courtyard. “Our global expansion and robust pipeline is proof that we provide the experience that travelers want. That is why it is important to share our success with them.”
Major celebrations around the world will include grand openings of Courtyard Recife Boa Viagem in Brazil marking the brand’s first property in the country, as well as Courtyard Abu Dhabi, the first Marriott endorsed hotel in the capital city of U.A.E. Images and global conversation of the festivities will be shared using #Courtyard1000.
Boasting the largest global rooms pipeline in the Marriott portfolio, more than 50 percent of which is outside of US, Courtyard expects to be in 40 countries by summer and is in all 50 U.S. states. The brand celebrated its 30th anniversary in 2013 and is Marriott’s second largest revenue generator.