The Tourism Authority of Thailand (TAT) has entered into a co-branding partnership with one of the world’s largest low-cost carriers, Air Asia in which the airline brand will see one of its aircraft with the logo of 2015 Discover Thainess campaign, as well as introduce a series of promotional airfares throughout the year.
Mr. Thawatchai Arunyik, Governor of TAT said, “The 2015 Discover Thainess campaign has kicked off to a good start since January, further affirming the interests of local and international visitors who come to the kingdom to immerse themselves in the Thai way of life, Thai culture, and hands-on Thai experiences. The co-branding with Air Asia will give a significant boost to Thailand’s tourism while the promotional airfares will help stimulate more travels among international travellers, especially from China and the neighbouring countries.”
Air Asia will brand its newest Airbus A320 aircraft with the royal barge Supannahong image – the logo of 2015 Discover Thainess campaign. Also, its interior will be beautifully decorated with images of the “12 Hidden Gems”, the emerging promotional destinations as well as other Discover Thainess ads inviting all travellers to explore the charms of Thailand.