Singha Beer marked the commencement of its all new marketing campaign, by hosting a Taste of Friendship VIP party at the Coogee Bay Hotel on Sunday 22 March 2015.
Not a stranger to the Australian market, this premium Asian beer, rich and full bodied with a distinctive spicy Thai taste, is moving heaven and earth to entice every Aussie who enjoys a ‘bevvie or two’ to taste and enjoy Singha.
The Taste of Friendship launch is the first of many events scheduled for Australian beer connoisseurs to look forward to in 2015.
Brewed from the highest quality ingredients in the world, Singha Beer is a premium lager produced from 100% Barley Malt and Saaz hops. Sold in more than 50 countries worldwide, Singha Beer is a product of Boon Rawd Brewery Co., Ltd., the first and largest brewery in Thailand.
Historically sponsoring the likes of the English Premier League teams Manchester United and Chelsea Football Club, driving game Ferrari Challenge Trofeo Pirelli, and race teams Infiniti Redbull Racing and Moto GP; Singha Beer are pulling out all the stops to make an impressive and lasting impact on the Australian market.
Trachoo Kanchanasatitya, from Singha Corporation, explained that whilst Singha Beer is Thailand’s most well-known beer, it also has a lot of fans around the world.
“Of the 50 countries we export to, it’s time we really made our presence known in the Australian market. I have reason to believe that there is significant growth potential for our beer here, and our new marketing strategy will entice and deliver fun, exciting and engaging opportunities for our target audience,” said Mr Kanchanasatitya.
Singha Beer Taste of Friendship embraces the young-at-heart, optimistic and sophisticated Australian looking to explore and experience precious moments with their friends and colleagues, while partying, socialising, dining or clubbing and enjoying a Singha Beer.
Bringing together Sydney locals, celebrities, friends and the liquor industry, Singha Beer Taste of Friendship party encompassed Thai drumming mixed with international beats, fire dancers, mystical lion airbrush tattoos and a fusion of Thai-Aussie modern cuisine – a perfect blend of the Australian and Thai cultures.