Italian fashion group, Fendi has agreed to help finance the restoration of the 300-year old Trevi Fountain after pieces of the monument began falling off last year.
Located in Rome, the famous monument is well-known for its ‘mystical’ abilities, which promise the return of tourists who throw a coin into the fountain with their back turned.
Despite its ‘powers’, a harsh winter last year caused bits of cornice to start falling off the fountain, which led to the discovery of further critical issues, News.com.au reported.
Feeling a “deep bond” with the city in which the clothing brand was also founded, Fendi creative director Karl Lagerfeld announced the company would contribute to the 2.12 million euro renovation project.
As part of the agreement, Fendi will be permitted to display its logo on building site signs while repairs are underway and a company plaque will hang near the monument for up to four years after renovations are complete.
"It's a great idea, a great project. It is a symbol of Rome, like the Colosseum or St Peter's [Basilica]," Mr Lagerfeld explained.
Fendi is the third largest company to offer financial assistance to historical site restorations, with Diesel contributing to the five-million euro renovation of the Rialto Bridge in Venice and Diego Della Valle offering 25 million euros to clean up the Colosseum.
Source = e-Travel Blackboard: N.J