Meliá Hotels International strengthens focus in China


Meliá-Hotels-InternationalMeliá Hotels International (MHI) announced today the introduction of its new program PengYou by Meliá, designed to help staff and hotels meet the needs and expectations of its Chinese guests.

Over the past few years, MHI has quadrupled its portfolio in the Asia-Pacific region. Not only does MHI believe the market has a strong potential for growth, but because of the nature of the Spanish company’s heritage it also shares similar views on quality service and hospitality with the region.

With the introduction of PengYou by Meliá, MHI hopes to become the first choice for Chinese tourists traveling to Europe. Key components of PengYou by Meliá include an intensive Mandarin language training program for hotel employees; ability to accept Chinese credit cards from Union Pay; availability of Chinese TV programs and channels in-room, special menus and minibar products representative of the region; and in-room materials in Mandarin.

The PengYou by Meliá program will be introduced in two stages: first, it will be implemented in hotels across Asia-Pacific, as well as in the Meliá Madrid Princesa and Meliá Barcelona Sarria in Spain, and the Meliá Nassau Beach in the Bahamas; second, the program will extend to 80 additional hotels across Europe, including Spain, Italy, France, Germany and the UK, within cities that attract the greatest number of Chinese visitors every year.

“The launch of PengYou by Meliá is representative of our commitment to service. Hospitality is universal, and our goal is to ensure we offer the same level of service to all of our international guests,” stated Gabriel Escarrer, CEO and Chairman at Meliá Hotels International.

“Ultimately, the aim of the program is to increase our appeal to Chinese travellers, but this approach isn’t new to us. We are passionate about service and have always been open to redefining ‘excellence in service’ in order to best meet the needs of our guests across different cultures and destinations around the globe.”

The introduction of PengYou by Meliá falls on the heels of the recent partnership announcement with leading Chinese online tour operator, CTrip. MHI has also launched its official Wechat and Wibo pages and is engaging with Asian customers through popular social media channels.

MHI currently has two hotels in China, and six hotels in the pipeline slated to open by 2017. The company has recently been awarded recognitions from CTrip and Qunar, two of the main online travels sites in China.

Source = Meliá Hotels International
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