ANA launches Tastes of JAPAN recipe contest


Today ANA, Japan’s largest airline, announced an online contest asking foodies everywhere to submit an original recipe inspired by the ‘Tastes of JAPAN’, a unique campaign that introduces regional beverages and cuisine to ANA flights, airport lounges and other services.

The contest, in partnership with the Japanese National Tourism Organization (JNTO), invites participants to submit an original recipe containing their favorite beer for the chance to win a roundtrip to Aichi, Japan, a region situated in the center of the country known for its superb craft beer made of soy.

“Our mission has always been to share the culture, heritage and world-class charm of Japan with people everywhere,” said Masaki Yokai, VP Marketing & Sales, the Americas, ANA.ana tastes of Japan 2

“As the airline that serves as a bridge between Japan and the rest of the world, we are proud to highlight the ‘Tastes of JAPAN’ and extend the ANA customer experience.”

Starting today, contest participants can submit a photo of their culinary creation and a 500-character or less description of the dish.

The contest will run until December 21, 2015 and the winner will be announced during the week of January 11, 2016.

ANA will fly the winner and one guest to Aichi, Japan for the ultimate cultural and foodie adventure and a 4-night stay at Nagoya Tokyu Hotel.

ANA’s recipe contest was designed to raise the profile of some of Japan’s most vibrant cities and regions, particularly to overseas customers, and it supports the airline’s ongoing ‘Tastes of JAPAN’ campaign.

Featuring different prefectures in 3-month cycles, ‘Tastes of JAPAN’ aims to stimulate local economies, in part by boosting consumption of regional agricultural products.

Now in its tenth phase, ‘Tastes of JAPAN’ by ANA will introduce passengers to products from Aichi, Gifu and Mie prefectures between December 2015 and February 2016.

This will include a Blancmange dessert combo prepared with fresh soy milk and green tea from Aichi Prefecture’s Nishio District, rolled wagyu beef with grape mustard Gifu Nagara wine sauce, and black small shrimp – an appetizer highly regarded by the local people of Mie because of its refined taste.

More about these dishes and the other featured products from Aichi, Gifu and Mie can be found here.

As part of the campaign, ANA customers are able to sample Japanese sake and shochu, the ‘Kokushu’ or national spirits of Japan, at ANA airport lounges in Haneda, Narita and Kansai Airports.

Prefectures previously featured by the ‘Tastes of JAPAN’ are Kumamoto, Hokkaido, Miyagi, Ehime, Miyazaki, Shizuoka, Hiroshima, Nagasaki, Ishikawa, Okayama, Oita, Yamagata, Kagawa, Yamaguchi, Fukushima, Osaka, Tottori, Toyama, Nara, Fukuoka, Niigata, Kanagawa and Shiga.

Source = ANA
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