Following the recent success of the “Hug an Agent” Instagram campaign, Worldhotels, the leading group of independent luxury and upscale hotels, has launched its new social media campaign “#travelstories”.
Aligned with Worldhotels’ overarching concept for 2016, this contest encourages guests to defy the limits of ordinary travel and to share photos that reflect their own exceptional travel stories.
Three winners will be picked to score exclusive experiences in Asia Pacific, Europe and The Americas.
The contest runs from now until 29 April and its prizes have been carefully curated to meet the anticipated desires and expectations of wanderlust travellers, and revolve around the campaign’s theme:
- 1st prize: Drive through the stunning city of Vienna in a Maserati for an entire day and enjoy a five-night stay at the stylish Grand Ferdinand Hotel, including breakfast.
- 2nd prize: Experience the eclectic city of Kuala Lumpur with a four-night stay at The Saujana Hotel, which is set amidst the verdant green foliage of Malaysia, plus 10,000 Peakpoints (Worldhotels loyalty programme)
- 3rd prize: Witness firsthand the best that the Windy city has to offer with a two-night stay at the boutique hotel, ACME Hotel Company Chicago.
Social media followers can upload their photos based on their unrivalled travel experiences, along with a fitting caption, on the contest’s landing page.
Upon image pre-approval by Worldhotels, participants can start rallying votes for their submitted entries. Winners will be selected based on their pictures that garner the highest number of votes, and will be announced in early May 2016.
Other outstanding photo entries will also be published alongside the new Worldhotels travel blog, titled “Travel Stories”. Through this blog, Worldhotels inspires travellers with unique travel stories by revealing hidden retreats or off-the-beaten-path adventures.
Social media followers are also encouraged to share their personal travel moments, thus creating user-generated content for social media channels. This initiative serves as part of Worldhotels’ focus and efforts towards content marketing to help elevate its online presence.