New guides and brand launched to draw more business event visitors to Port Stephens
Destination Port Stephens (DPS) is officially launching two new business events guides to Port Stephens as well as a brand slogan – ‘Unconventional Port Stephens’ – to draw more high-yielding corporate visitors from around the world to the region’s sand dunes, bays and beaches, 2.5 hours north of Sydney.
The two new tools, a Meeting and Incentive Planners Guide and a Venue and Suppliers Reference Guide, are being released at the Asia-Pacific Incentives and Meetings Expo (AIME), a major business events expo in Melbourne drawing 4800 industry decision makers from across the Asia Pacific region from February 20-22. DPS will also use its two new guides at other business events shows throughout the year and has forwarded them to 500 key, corporate event planners across Australia, New Zealand and Asia.
The new ‘Unconventional Port Stephens’ brand slogan is aimed at highlighting how Port Stephens is “easy on the eye, easy on the budget, easy to get to and easy to work with,” according to DPS Business Development Manager, Rebecca Morley. “We want companies to see that you can successfully mix business with pleasure in Port Stephens,” Ms Morley said.
“A key focus will be attracting more incentive business from Asian markets like China, India and Taiwan where large numbers of high-performing employees are regularly rewarded with holidays overseas,” she said. “The arrival of 3000 Chinese Amway incentive delegates to Port Stephens last month showed we have prized scenery and experiences that can draw more of this high-yielding business here, with the region enjoying the economic benefits.”
Ms Morley said Newcastle Airport, 25 minutes from the heart of Port Stephens and NSW’s second-busiest airport, was a key asset to the incentive travel push, with direct flights by mainstream airlines to Brisbane, Melbourne, Gold Coast, Canberra and also Sydney. A record 1.2 million passengers used the airport in 2016 – 5.5 per cent up on 2015.
The new meeting and incentive guides to Port Stephens showcase venues across the region that can accommodate up to 500 delegates and experiences that corporate visitors can enjoy year-round such as dolphin watching, sandboarding, dune quad biking, parasailing, golf, stand-up paddleboarding, hiking, seafood sunset cruises and yoga on the beach. Local suppliers such as caterers, AV professionals and event managers are also highlighted.
A range of tourism operators in Port Stephens have partnered with Destination Port Stephens in the campaign to draw more business events and incentive travellers to the region. These include Newcastle Airport, Fly Pelican, Moonshadow TQC Cruises, Sand Dune Adventures, The Anchorage, Imagine Cruises, Quad Bike King, Fighter World, Port Stephens Paddlesports and Port Stephens Beachside Holiday Parks. Destination Port Stephens will be representing these partners at the AIME event in Melbourne from February 20-22.