Peninsula Hotels sets sights on Europe

Jean Forrest and Malcolm Thompson

Imperial Palace Gardens: The view from
The Peninsula Tokyo

The Peninsula Paris

Luxury hotel group The Peninsula Hotels is set to expand its footprint into Europe with the opening of the Peninsula Paris slated for 2012.
 
Located on Avenue Klebe “just off the Arc de Triomphe on Champs Elysees” The Peninsula Paris is the hotel group’s first foray into the European region, The Peninsula Hotels marketing general manager Jean Forrest told e-Travel Blackboard.
 
However, the hotel brand is already eyeing other key destinations for future expansion, following from the success of its properties across Asia and America.
 
The Peninsula Hotels is looking at destinations such as London, Delhi, South America, and Sydney, Ms Forrest said.
 
“Location is key to us,” Ms Forrest said, detailing how the building of The Peninsula Tokyo even involved knocking down an existing wall to get its current views of the Imperial Palace Gardens.

“We have always wanted to be in London, but given the importance we place on location, we need to be where the location opens for us.”
 
The hotel group is self-confessedly “healthy and wealthy”, hotels across its portfolio undergoing complete renovations or soft refurbishments.

“We haven’t stopped investing,” Ms Forrest said, “We have deep pockets.”

According to Ms Forrest, The Peninsula New York recently underwent a complete renovation while The Peninsula Beverly Hills is just starting a soft renovation in preparation for its twentieth anniversary celebrations next year.

Conde Nast’s reader’s choice for the best hotel in Asia, The Peninsula Tokyo, while a little young for renovations is actively engaging its local and international market through a range of promotions including giving away the latest offering from Mini Cooper.

“This competition highlights the fun element of The Peninsula Tokyo and shows that while we are a leading luxury hotel, we don’t take ourselves too seriously,” The Peninsula Tokyo general manager Malcolm Thompson said.

With domestic tourism accounting for about 35 per cent of The Peninsula Hotel’s business, followed by American then Hong Kong and Chinese guests, Mr Thompson said that the Peninsula reputation for location and service is a great drawcard.

Source = e-Travel Blackboard: G.A
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