Europe to see steady growth: ITB Berlin


Slow and steady wins the race according to ITB Berlin who expects a gradual increase in the region’s tourism in the coming year.

After comparing an IPK International ITB World Travel Trends report and figures from the United Nations World Tourism Organisation (UNWTO), the world’s largest tourism market concluded that stable business in 2010 indicates a steady recovery next year.

UNWTO said arrivals into Europe would rise one to three percent in 2011 while IPK International predicted a one to two percent increase.

ITB Berlin expects 2011 tourism would highly depend on the economic state across the globe.
“The direction the European travel market takes in 2011 will not least depend on external influences such as the airfare surcharge and what happens in the UK, an important market, but one that continues to grapple with the long-term effects of the recession,” CompetenceCenter Travel and Logistics director Dr Martin Buck said.

Despite the positive outlook, the ITB report stressed that the recession would continue to impact tourism with 65 percent of Europeans stating the effects of the economy influences their travel decisions.

The report also highlighted that Germany and the Netherlands was one of the most popular travel destinations in Europe this year while the UK, Spain and Greece reported a decline. 

“Compared with other European countries Germany is among those benefitting from the current economic upturn,” Mr Buck said.
Source = e-Travel Blackboard: N.J
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