Preferred Hotels & Resorts announces 2017 results
Preferred Hotels & Resorts, the world’s largest global provider of sales, marketing, and distribution services to independent luxury hotels, today announced its 2017 year-end results. In 2017, the company generated $1.35 billion in reservations revenue on behalf of its member properties worldwide, a 22 percent increase over 2016; welcomed 103 new properties; and enriched its points-based I Prefer hotel rewards program by launching a mobile app and members-only rates.
“Preferred Hotels & Resorts took a thoughtful approach to growth in 2017, focusing on key programs, disciplines, and regions that would be most effective in helping us not only achieve our brand awareness and financial goals but also create strong, seamless momentum as we enter our Golden Anniversary year,” said CEO Lindsey Ueberroth. “I am incredibly proud of the success we have continued to achieve year after year, especially since our momentous rebranding in 2015, and am confident that there will be many milestones to celebrate in 2018.”
A major driver behind the success Preferred Hotels & Resorts achieved was I Prefer, which was enhanced in April 2017 to create a richer, more personalized experience for loyal guests through the launch of a mobile app and exclusive member rates at select hotels worldwide. These new offerings fueled a strong response for the program overall, producing an 84 percent increase in stays, more than 50,000 downloads for the I Prefer mobile app (available on iOS and Android), and more than $4.8 million in member rate reservations revenue for participating hotels.
Offering consumers even more destinations to experience while earning or redeeming their I Prefer points, Preferred Hotels & Resorts expanded its worldwide portfolio in 2017 by making great gains in existing destinations such as New York City, Barcelona, Mykonos, Riyadh, Chennai, and Ho Chi Minh City. Last year, the brand also marked first-time presence in key destinations such as Kuala Lumpur, Malaysia, with One World Hotel; Olso, Norway with The Thief; Hamburg, Germany with east Hamburg; and Beirut, Lebanon with Le Bristol. Other notable properties that joined Preferred Hotels & Resorts in 2017 include Cala de Mar Resort & Spa Ixtapa in Mexico (Legend Collection); Hotel Unique in Sao Paolo, Brazil (Legend Collection); Le Richemond in Geneva, Switzerland (Legend Collection); Old Course Hotel, Golf Resort & Spa, St. Andrews, Scotland (Legend Collection); Coco Prive, Maldives (Legend Collection); The BODRUM by Paramount Hotels & Resorts in Turkey (Legend Collection); NOPSI New Orleans (LVX Collection); Atana Musandam in Khasab, Oman (LVX Collection); Carrossa Hotel, Spa & Villas in Mallorca, Spain (LVX Collection); Primus Hotel Shanghai Hongqiao in China (LVX Collection); Cerulean Tower Tokyu Hotel in Japan (Lifestyle Collection); and Ambassador Chicago in Illinois (Lifestyle Collection).
For more information on Preferred Hotels & Resorts, its member hotels, programs, products, and services, visit www.PreferredHotels.com.
About Preferred Hotels & Resorts
Preferred Hotels & Resorts is the world’s largest independent hotel brand, representing more than 650 distinctive hotels, resorts, residences, and unique hotel groups across 85 countries. Through its five global collections, Preferred Hotels & Resorts connects discerning travelers to the singular luxury hospitality experience that meets their life and style preferences for each occasion. Every property within the portfolio maintains the high quality standards and unparalleled service levels required by the Preferred Hotels & Resorts Integrated Quality Assurance Program. The I Prefer™ hotel rewards program, Preferred Residences℠, Preferred Family℠, Preferred Pride℠, and Preferred Golf™ offer valuable benefits for travelers seeking a unique experience. For more information, visit PreferredHotels.com