STR, Preliminary January data for London hotels
STR’s preliminary January 2018 data for London, England, indicates nearly flat overall performance.
Based on daily data from January, London reported the following in year-over-year comparisons:
- Supply: +3.0 percent
- Demand: +2.0 percent
- Occupancy: -0.9 percent to 69.8 percent
- Average daily rate (ADR): +1.3 percent to GBP129.23
- Revenue per available room (RevPAR): +0.3 percent to GBP90.21
STR analysts note that January was much like previous months in London. Even with a lift in demand (room nights sold) during a historically slow month, occupancy comparisons were lower due to strong supply (room nights available) growth. However, ADR increased year over year for the 15th consecutive month.
STR will release full January results later this month. The January edition of STR’s market forecast is now available.