Little Rock’s breathtaking landscapes, lively entertainment, historically significant sites, and the welcoming Southern charm are showcased in Brand USA’s captivating video aimed at attracting international visitors to the capital city of Arkansas.
Brand USA, the destination marketing organization for the United States, in partnership with the Little Rock Convention and Visitors Bureau, announced the launch of the Little Rock Native Traveler video – filmed last fall – and a corresponding Little Rock Experience Page on VisitTheUSA.com, both of which offer a preview of Little Rock’s natural beauty, exciting dining experiences, historic attractions, museums, and year-round festivals. Additionally, over the past year, Little Rock has also developed a new city page on VisitTheUSA.com and is included in a new Civil Rights itinerary on VisitTheUSA.com that features several significant Civil Rights sites located in several southern states and done in conjunction with Travel South USA.
“This video shows some of Little Rock’s world-renowned attractions and experiences that rank the area among exceptional U.S. destinations, and those that appeal to visitors from other countries,” said Tom Garzilli, Brand USA’s chief marketing officer. “The United States offers so many iconic places and experiences that make this country unique and Little Rock is certainly counted among those notable places.” Gretchen Hall, chief executive officer of Little Rock Convention and Visitors Bureau, agreed: “Little Rock provides year-round appeal, with lots of engaging experiences for visitors to enjoy. The video brings to life Little Rock’s unique personality as well as its globally-recognized culture and diverse offerings.”
The video includes a visit to the Clinton Presidential Library and Museum with a full-sized replica of the Oval Office when President Bill Clinton held office; a tour of the National Historic-designated Little Rock Central High School, one of the nation’s most important Civil Rights sites where nine African-American students, known as the Little Rock Nine, bravely integrated an all-white school in 1957; stops at the Main Street Food Truck Festival in Little Rock’s Main Street Creative Corridor and River Market entertainment district, which is adjacent to the Main Street Creative Corridor, and contains the city’s beautiful, 33-acre Riverfront Park and Vogel Schwartz Sculpture Garden, located along the southern bank of the Arkansas River; and finally, a sunset climb at Pinnacle Mountain State Park, which features hiking trails and a summit with a panoramic view.
Brand USA will distribute the video on its direct-to-consumer marketing channels VisitTheUSA.com, as well as digital and social channels, which include Facebook, Twitter, Google+, YouTube, and Instagram. Brand USA’s in-country representatives also will promote the destination to the international travel trade industry via trade shows, roadshows, and training seminars.
About Brand USA
Brand USA, the destination marketing organization for the United States, was established by the Travel Promotion Act as the nation’s first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. travel policies and procedures to worldwide travelers. The organization’s mission is to increase international visitation to the USA to fuel the U.S. economy and enhance the image of the United States worldwide. Formed as the Corporation for Travel Promotion in 2010, the public-private entity began operations in May 2011 and does business as Brand USA. According to studies by Oxford Economics, over the past four years Brand USA’s marketing initiatives have helped welcome 4.3 million incremental visitors to the USA, benefiting the U.S. economy with nearly $30 billion in total economic impact, and has supported, on average, 50,900 incremental jobs a year.
For industry or partner information about Brand USA, visit TheBrandUSA.com. For information about exceptional and unexpected travel experiences in the United States, please visit Brand USA’s consumer website VisitTheUSA.com.
About Little Rock Convention & Visitors Bureau (LRCVB):
The LRCVB is the official destination marketing organization for the City of Little Rock, charged with marketing and selling the city as a meeting, sports and leisure travel destination. It also operates the Robinson Center, Statehouse Convention Center, River Market and multiple parking facilities. LRCVB is governed by the Little Rock Advertising & Promotion Commission (A&P Commission). For information regarding the city’s attractions, accommodations and dining options, as well as other activities and special event, please visit LittleRock.com.