Marriott International expands luxury portfolio offering greater access
Marriott International on track to almost double its luxury presence in Asia Pacific with close to 100 properties in the pipeline
Marriott International is further enhancing its position as a leader in luxury with a refined focus on delivering personalised and truly differentiated travel experiences across its portfolio. On track to double its luxury footprint in Asia Pacific, Marriott International is adding almost 100 luxury hotels and a range of new and unexpected experiences to its current footprint of 120 hotels, spanning eight distinct luxury brands.
Marriott International’s luxury brands, including world-renowned hospitality hallmarks The Ritz-Carlton, Ritz-Carlton Reserve, St. Regis Hotels & Resorts, W Hotels, The Luxury Collection, EDITION and JW Marriott, offer bespoke programming and distinct experiences that have been carefully curated to resonate with today’s luxury mindset. These experiences include on-demand fitness with JW Marriott’s Behind the Barre program, exclusive panel events with creative leaders via W Hotels’ FUTURE RISING series, and an authentic-look at the world’s most enchanting destinations through the eyes of leading cultural voices via The Luxury’s Collection’s Global Explorer program.
“Luxury travellers today have higher expectations than ever before. While a sumptuous hotel, spa service and fine wine with dinner used to satisfy high-end globetrotters, this-one-size-fits-all approach is now losing out to personalised and authentic travel experiences that speak to people’s idealised selves,” said Bruce Ryde, Vice-President, Luxury Brands and Brand Marketing, Marriott International Asia Pacific. “With a refined lens on luxury and a solid growth pipeline, Marriott International is on track to continue to elevate travel through highly contextualised brand and destination experiences that resonate with high-end consumers.”
With Marriott International’s unrivalled luxury brands as a guide, guests can access iconic hotspots and uncover hidden gems, whilst benefitting from the company’s best-in-class loyalty programs – Starwood Preferred Guest (SPG), Marriott Rewards and Ritz-Carlton Rewards. There are endless personalised experiences to choose from via Marriott Rewards Moments and SPG Moments. Members can go behind-the-scenes at VIP food festivals, savour exclusive dining experiences with top chefs, enjoy a meet and greet with their favorite bands or participate in a Master Class with a sporting legend.
The Luxury Collection creates personal connections with the world’s most desired destinations
The Luxury Collection prides itself as a curator of memorable destination experiences. Each hotel and resort is a true reflection of the locale, inspiring today’s seasoned travellers to discover indigenous charms and treasures through the brand’s world-class concierge service and signature brand programs. For example, guests can access the world’s most enchanting destinations through the eyes of leading cultural voices, such as renowned graphic designer and creative director, Sofia Sanchez de Betak, as part of The Luxury Collection’s Global Explorer platform. In 2018, The Luxury Collection is slated to open IRAPH SUI in Okinawa, Japan, while the anticipated opening of The Tasman in 2019 will mark Marriott International’s debut in Tasmania.
Luxury rebel W Hotels paves the way in fashion, music, and design
A global brand with the personality of a local insider, W Hotels brings destinations to life through the brand’s passion points of design, music and fashion. Music lovers can uncover up-and-coming local artists by tapping into W’s FUTURE RISING events throughout 2018, which bring together emerging talent and creative leaders in the music and creative industries. Alternatively, guests can learn to DJ or lay down a track at W’s Sound Suites at select hotels around the world. In 2018, W Hotels is on track to open three new hotels in Asia Pacific including W Brisbane, which will mark the re-entry of the brand into Australia; W Kuala Lumpur – the brand’s debut in Malaysia; and W Xian.
JW Marriott defines the luxury landscape through culinary and wellbeing programs
JW Marriott cultivates true luxury through enriching, one-of-a-kind culinary, wellbeing and cultural experiences. For example, the brand’s Taste of JW programme takes guests on a journey of unique dining experiences at properties all over the world. For those who like to maintain their health and fitness on the road, guests can take advantage of JW Marriott’s Behind the Barre program – an on-demand in-room barre workout series designed by The Joffrey Ballet. In 2018, JW Marriott will re-launch JW Marriott Hotel Seoul following an extensive renovation and the brand is slated to debut in the Maldives with JW Marriott Maldives Resort & Spa early next year.
The Ritz-Carlton elevates the guest stay with one-of-a-kind cultural experiences
The Ritz-Carlton draws guests into different destinations through its latest brand initiative, #RCMemories, which offers unexpected moments and unique programming. What started as a way for guests to organically share memories is now a way for The Ritz-Carlton to help create memories through a collection of distinct experiences. Curated by the Ladies and Gentlemen of The Ritz-Carlton across the brand’s portfolio and inspired by the surrounding locales, #RCMemories connects guests to local culture by featuring a destination’s taste, scent, sight or sound. Key new openings in 2019 include The Ritz-Carlton Nan’jing and The Ritz-Carlton Xi’an.
Curated collaborations inspire luxury travellers to pursue their passions with St. Regis
St. Regis elevates the luxury travel experience through curated experiences that inspire guests to pursue their passions. Signature brand rituals, including the Bloody Mary Cocktail, Champagne sabrage, afternoon tea and the Midnight Supper help define the guest experience. Guests can also access one-of-a-kind experiences through St. Regis’ Connoisseurs, an elite group of global tastemakers and artisans including fashion designer Jason Wu and celebrated polo player Nacho Figueras. The St. Regis is set to expand with the opening of The St. Regis Zhuhai in September 2018 and The St. Regis Hong Kong planned for early 2019.
EDITION set to reach 20 properties by 2022
With seven new properties scheduled to launch across three continents, and many more in the pipeline, the next 12 months will mark a pivotal moment for EDITION. Created through a ground-breaking partnership between boutique hotel creator and innovator Ian Schrager and Marriott International, the EDITION brand is slated to grow exponentially from a collection of four to eleven properties by spring 2019. Following The Sanya EDITION’s launch in December 2016, EDITION’s Asian presence is scheduled to expand with two additional properties launching in Shanghai and Bangkok in 2018. Also slated to open in 2018 are Bodrum, Barcelona, Abu Dhabi, and Times Square, with West Hollywood following early in 2019.