The Henry Jones Art Hotel reveals $1.7 million refurbishment
Almost 15 years after its doors first opened to the world, The Henry Jones Art Hotel is new again. Over the past two years, Australia’s first art hotel has been transformed with an upgrade of all rooms and suites, the development of two iconic restaurants, the appointment of a new General Manager and Art Liaison, the creation of a $20,000 Art Prize for Tasmanian emerging artists and most recently, the launch of a fresh website with a new style of film and imagery.
Each of the boutique hotel’s 52 rooms and four decadent suites have received a generous upgrade, including new carpet, plaster and paint, windows and shutters, lighting, tiling, giant TVs, super king beds, gas fireplaces, a range of hard and soft furnishings and much more – totalling $1.7 million spent over two years.
The new-look hotel now also offers two of Hobart’s most renowned restaurants: a premium dining experience from the wood-fired Asado grill at Landscape Restaurant & Grill; and a contemporary, colourful and ever-changing menu at Peacock and Jones. Launching in October 2016, Landscape has already received widespread media coverage and was named Tasmania’s Best Restaurant by Australian Gourmet Traveller in 2017; while Peacock and Jones remains a firm favourite with locals, receiving silver in the restaurant category of the 2017 Tasmanian Tourism Awards.
The Henry Jones is a living and breathing art gallery, displaying over 400 artworks by Tasmanian artists – each piece available for sale at the hotel or via The Henry Jones website. Situated next door to the Tasmanian School of Art and with a full-time Art Liaison Emine Lewis, the hotel will now further support the local arts community by offering an Art Prize valued at $20,000 for the first time in 2018, awarded to artists independently deemed as early career. For more information on the inaugural 2018 Art Prize visit thehenryjonesartprize.com.au.
A giant glass atrium over a charismatic marketplace courtyard, a grand heritage function room and various other atmospheric event spaces make The Henry Jones a stunning canvas for the Art of Weddings. Already a popular venue for occasions ranging from conferences to concerts, the Events Team have now enhanced their wedding offering with creative add-ons including a roving Bartender to create custom cocktails from a golden trolley, an Oyster Butler shucking-in-the-moment and plenty of decadent treats utilising jam. Each new component embraces flair and sophistication whilst connecting guests directly with the local suppliers to create an authentic Tasmanian experience.
The final element of visual transformation has been the creation of a high-design brand film and fresh suite of imagery, culminating in a stylish new hotel website. Produced by Tasmanian creatives, the film and imagery celebrate the hotel’s contrast between old and new; art and history; traditional and contemporary by juxtaposing the grace and sophistication of the hotel and dining experiences against the frenetic creativity of respected local artist, Josh Andree who – as a nod to the hotel’s industrial history – is creating art with IXL jam!
All these changes come amid a tourism boom in Tasmania, drawing visitors from around the globe to experience the finest hospitality, food and wine and cultural encounters the island has to offer. The Henry Jones Art Hotel was an early pioneer in Tasmania’s emerging high-end tourism market and is run by Federal Group Tourism, who also manage the globally acclaimed Saffire Freycinet and storytelling hotel, MACq 01.
“You might say The Henry Jones has been our blueprint for success” says General Manager of Federal Group Tourism, Matt Casey. “It has a way of intimately connecting our guests to Tasmanian culture in an immersive and very personal way, which is now a central component of the magic that defines the Federal Group Tourism properties that have emerged since the launch of The Henry Jones.”
“We’re over-the-moon about the next iteration of The Henry Jones. We’ve been staggered by the success of our new restaurants and very excited about the hotel refurbishment.”
“As with Saffire and MACq 01, this hotel creates a deep and meaningful connection to place beyond that of an ordinary boutique hotel. Our guests are encouraged to walk the hallways with our team, exploring and interpreting the artworks and discovering the many stories of the IXL Jam empire and the Hobart waterfront – stories which sit behind the historic fabric that architect Robert Morris-Nunn has so cleverly preserved and showcased throughout the hotel.”
The hotel has been recognised with an impressive cabinet of awards since its inception. In 2017 alone, it was recognised as Australian Hotel of the Year by the Australian Hotels Association; and as Australia’s third best in Deluxe Accommodation at the 2017 Qantas Australian Tourism Awards.
· The Hotel: $1.7 million refurbishment of rooms and suites.
· Culinary Royalty: Emergence of two award-winning and iconic restaurants.
· Our Arts Community: Inaugural 2018 Art Prize of $20,000 for ‘early career’ Tasmanian Artists.
· Art of Weddings: Reinvigorated offering of tailored and unforgettable weddings.
· Visual Character: New website, brand film and suite of imagery.