The Thinking Traveller appoints Wanderlust Union as PR Agency
Wanderlust Union is delighted to announce they have been appointed as the Australian PR representative for The Thinking Traveller, a luxury London-based company offering exclusive access to the most exceptional rental villas in the heart of the Mediterranean.
Three-time winners at the Condé Nast Traveller Readers’ Travel Awards (most recently in 2017 and 2016), The Thinking Traveller has been matching discerning travellers with expectation-exceeding villas in Sicily, Puglia, Corsica and the Ionian and the Sporades Islands since 2002. The company was founded by British-Sicilian husband-and-wife-team Huw and Rossella Beaugié.
Of Wanderlust Union’s appointment, Huw Beaugié said, “We are delighted to have Wanderlust Union on board to handle The Thinking Traveller’s communications strategy in Australia, joining the agency’s roster of high profile travel companies. After the UK and USA, Australia is our third largest market and we are looking forward to growing our presence here through Wanderlust Union’s quality PR activities”.
The Thinking Traveller’s success is founded on three ever-present guiding principles: exceptional villas, unrivalled local knowledge and expert personal service, to ensure that is well-travelled, top-end clientele receive only the absolute best at every stage of their experience with The Thinking Traveller.
Wanderlust Union Director, Sophie Baker said, “We are thrilled to welcome The Thinking Traveller into the Wanderlust Union portfolio. More and more, we are seeing holiday preferences shift to staying in private villas. Australians love travelling to Europe and we are looking forward to sharing everything unique that The Thinking Traveller has to offer with them in the luxury villa market.”
The contract will include PR strategy, family program management, content generation, social media and strategic brand partnerships with digital influencers and tastemakers.