Pan Pacific Hotels Group rolls out its new loyalty programmes
Today’s discerning travellers are placing greater value than ever on authenticity, customisation and flexibility – three tenets that Pan Pacific Hotels Group (PPHG) has taken very much to heart as part of part of its global brand refresh earlier this year.
Following extensive consultation with its guests, partners and other frequent travellers, the Group has positioned its Pan Pacific and PARKROYAL brands closer to today’s customers through a raft of changes including the rejuvenation and introduction of new loyalty programmes – Pan Pacific DISCOVERY for guests and Pan Pacific Connections for corporate bookers, each one offering them more meaningful rewards and benefits.
PAN PACIFIC CONNECTIONS.
A by-invitation-only bookers’ programme, Pan Pacific Connections recognises, retains and rewards loyal corporates bookers for booking rooms, meetings and events at all hotels, resorts and serviced suites within PPHG’s portfolio. Membership is open to both corporate accounts and individual booker accounts, with members able to earn points for every eligible stay and meeting.
Delivered through a seamless digital platform, members can log-in to their account round-the- clock and book negotiated corporate rates or special corporate rates directly through the website, www.panpacificconnections.com. Even better, they can enjoy instant reward points for their bookings, which can be used to redeem a comprehensive selection of benefits including hotel stays, dining, wellness, lifestyle and shopping products.
PAN PACIFIC DISCOVERY
As a founding member of the Global Hotel Alliance (GHA), the world’s largest alliance of hotel brands, PPHG also offers membership to DISCOVERY, a guest loyalty programme with a special selection of benefits, personalised services and intriguing Local Experiences to make travel unforgettable.
PPHG has private-labelled this loyalty programme Pan Pacific DISCOVERY (Panpacific.com/discovery), and has, in the process, introduced a number of additional and attractive benefits to members including an exclusive members’ rate, late check out till 3pm and upgrades to the next room category with direct bookings.
As the only Asia-based hotel chain with three product offerings – hotels, resorts, and serviced suites, PPHG will also be extending customised privileges for residents of its Serviced Suites, with a range of benefits such as branded toiletries and complimentary laundry to make their stays as seamless and comfortable as possible.
Says Cinn Tan, PPHG’s global Chief Sales & Marketing Officer, “Aligned with our aspirations of sincerity in service, we developed these loyalty programmes from inside out by first looking at the rewards and benefits which are most meaningful to our customers across both B2B and B2C segments.
“Through Pan Pacific Connections and Pan Pacific DISCOVERY, we hope to generate even more brand love for, and loyalty to, our hotels. Put simply, we are committed to retaining our customers’ trust in us as their preferred hotel brand in the region, not by resting on our laurels, but through continuous innovation and improvement.”
Both loyalty programmes are for bookings and stays at any of Pan Pacific Hotels Group’s 41 hotels, resorts and serviced suites located around the world including its five Australian properties – Pan Pacific Perth Pan Pacific Melbourne, PARKROYAL Darling Harbour, Sydney, PARKROYAL Parramatta and PARKROYAL Melbourne Airport.