The Hong Kong Tourism Board teams up with National Geographic
Did you know that that three-quarters of Hong Kong’s landmass is actually countryside, and a vast network of hiking trails is easily accessible from every corner of the city? Behind the bright neon signs, buzz of the city streets and towering skyscrapers, lies a diverse range of natural oasis’ just waiting to be explored.
The Hong Kong Tourism Board (HKTB) has teamed up with globally renowned brand, National Geographic, to bring these hidden gems to the forefront in their latest “Great Outdoors” campaign, and to encourage visitors to get out of the city to explore.
The campaign features 13 of the city’s most stunning landscapes, as picked by National Geographic’s photographers and trail experts. Another feature includes a free guidebook, Your Guide to Hiking & Cycling in Hong Kong, with insights from the National Geographic experts.
HKTB Regional Director – Australia, New Zealand and South Pacific, Andrew Clark said this collaboration is a great way to commemorate and celebrate the 10th edition of the “Great Outdoors” promotions by HKTB.
“From panoramic city views with verdant mountains; and traditional villages with natural flora and fauna; to beautiful landscapes with stunning seascapes, we want to prove firsthand that there is so much more to Hong Kong than just the metropolis; and inspire people to add on an extra couple of days to their trip to check-out our Great Outdoors,” Mr Clark said.
Senior Vice President, National Geographic Partners, Asia Pacific & the Middle East, Con Apostolopoulos said as a community of bold explorers with an insatiable curiosity, there’s nothing they like more than showing people new perspectives on the world around them.
“Partnering with HKTB is a fantastic opportunity to transform the way people think about Hong Kong; showing off its contrasting urban and rural beauty in a new light and through the lens of talented photographers and explorers,” Mr Apostolopoulos said.
The overall campaign narrative of “One Place, Two Perspectives” will be brought to life by National Geographic experts, including:
Matthieu Paley, leading photographer. Paley has lived in Hong Kong for nine years and is intimately acquainted with the city’s natural landscapes. He has been tasked with capturing Hong Kong UNESCO Global Geopark’s majestic volcanic rock columns on land and beneath the surrounding aqua waters.
Tugo Cheng, award-winning photographer and Hongkonger. Cheng’s strong background in architecture gives his work a unique aesthetic. He has been tasked with capturing the historical Sam A Village and indigenous culture, and the array of exotic plants and wildlife that thrive in the Plover Cove Country Park.
Wyan Chow Pui-yan, trail runner. Chow was the first local female to win the Vibram Hong Kong 100 and also placed 17th in the Ultra Trail World Tour. Chow will explore and capture Tai Mo Shan Country Park, the city’s tallest mountain at 900 meters above sea level. Chow will be joined by her godmother, trainer and owner of a popular kiosk in the park, Kong For-lin to share their insights on hiking and trail-running as well as the best places to catch the magnificent sunset views from the peak.
Your Guide to Hiking & Cycling in Hong Kong can be accessed via www.discoverhongkong.com/eng/plan-your-trip/travel-kit/guides.jsp#outdoors or at any HKTB Visitor Centers located around the city.
For more information about Great Outdoors Hong Kong visit www.discoverhongkong.com/eng/see-do/great-outdoors/index.jsp