Agoda, one of the world’s fastest growing online travel agents (OTAs), reveals that while in 2018 Australians continued to travel to domestic hot spots Sydney, Melbourne, Gold Coast, Brisbane and Perth, making Australia itself a top destination country, Tokyo and Japan are climbing the ranks as Australian travelers explore further afield in Asia.
Unsurprisingly, Indonesia is the second most popular country for Australian travelers with long-time favourite Bali holding onto the top destination spot. However, according to Agoda’s booking data for 2018, Tokyo moved up the ranks from 9th in 2017 to 7th place this year, closing in on Bangkok which dropped from 4th to 6th. Japan, with its ephemeral sights like cherry blossoms, and endless quirky, wonderful experiences including robot cafes offering something for every traveler, moved into the third most popular country spot, pushing Thailand into fourth.
2018 Top destinations for Australians
1. Bali (Denpasar)
5. Gold Coast
2018 Top destination countries for Australians
Top destinations across Asia, Europe and the United States
Globally, the data shows Bangkok, London and Las Vegas as the top destinations with Japan and Thailand as the most popular countries in Asia, while United Kingdom and Italy top the charts in Europe.
Japan, the Land of the Rising Sun, has claimed the crown for top Asian destination, and its vibrant cities, Tokyo and Osaka, attracting adventurous explorers from across Asia and the globe.
While London and Paris continue to win the hearts of travelers, the cosmopolitan Istanbul is quickly gaining popularity, climbing four ranks up to fifth most-booked city in Europe since 2016. With over 2,500 years of history, rich culture and remarkable sights, this is the only city in the world that straddles Europe and Asia.
America’s party city, City of Angels and The Big Apple have taken the top spots in the United States. Apart from Las Vegas, Los Angeles and New York, two other noteworthy destinations came up in 2018 – whether it’s due to the year-round sun in Phoenix or the southern hospitality in Houston, these two places are rapidly growing in popularity among travelers to America.
Top destinations in Asia
3. Kuala Lumpur
4. Hong Kong
Top destinations in Europe
Top destinations in America
Las Vegas (NV)
Los Angeles (CA)
New York (NY)
San Francisco (CA)
San Diego (CA)
Top countries in Asia
Top countries in Europe
1. United Kingdom
While favorite destinations differ for travelers from various markets, Thailand is in the top three for many global travelers. Bangkok’s appeal in particular has continued in 2018, as it is not only a convenient transit point to explore the rest of Thailand, but is also teeming with energy, quirks and fascinating culture.
Agoda is one of the world’s fastest growing online travel booking platforms. From its beginnings as an e-commerce start-up based in Singapore in 2005, Agoda has grown to offer a global network of 2 million properties in more than 200 countries and territories worldwide, offering travelers easy access to a wide choice of luxury and budget hotels, apartments, homes and villas to suit all budgets and travel occasions.
Headquartered in Singapore, Agoda is part of Booking Holdings (Nasdaq: BKNG) and employs more than 3,700 staff across 53 cities in more than 30 countries. Agoda.com and the Agoda mobile app are available in 38 languages.