Speaking at IMEX America, GCB managing director Matthias Schultze said ties between the two nations were built on more than just strong trade.
“Germany and the United States have a long lasting and close relationship at three distinctive levels”, Mr Schultze remarked, referring to the political, cultural and economic ties between the two countries.
“By highlighting the different economic and scientific fields of expertise of German destinations, we actively promote suitable meetings and competitions,” Mr Schultze said.
The United States is currently the second largest source market for travel into Germany, with 27 per cent visiting the European nation for business purposes.
Last year saw overnight stays by Americans in Germany rise 11.1 per cent to 4.8 million, and according to the German Statistics Office, the first half of 2011 will see another year-year increase of 3.6 per cent.
“Three factors are responsible for the good position of meeting destination Germany: its good value combined with a high quality of meeting facilities its unique accessibility within Europe; and the country’s leading position in a wide range of economic sectors and scientific fields," Mr Schultze said.
“Made in Germany is internationally known as a hallmark and the same applies for meetings Made in Germany.”
As well as being ranked number two (behind the US) in the International Congress & Convention Association’s country ranking, Germany’s capital, Berlin, holds the number four position for best event city.
A record 323 million people attended some 2.7 million events across 6,400 venues in Germany in 2010, according to the GCB.
e-Travel Blackboard was on location in Las Vegas for IMEX America.
Source = e-Travel Blackboard: M.H