Singapore On Top For Ten Years!

Singapore has once again been named Asia’s Top Convention City for the 10th year running, also retaining their spot as the only Asian city in the Top Five Convention Cities in the World alongside Vienna, Barcelona, Paris and Berlin.

The accolade comes after a stellar year for Singapore tourism as the country welcomed a record high of 13.2 million visitors. The number of business visitors rose to 3.2 million, an increase of 2.6% from 2010, forming 24% of total visitorship to Singapore. Expenditure by these business visitors also rose by 4.1% to an estimated SGD 5.6 billion[1], approximately 25% of total tourism receipts.

The Meetings, Incentives, Conventions and Exhibitions (MICE) industry performance also strengthened with a 46% year-on-year growth[2] in the number of conventions, conferences and tradeshows in 2011. Key events also demonstrated strong growth with increased attendance and participation.

Kenneth Lim, Regional Director Oceania of the Singapore Tourism Board, commented, “We are very pleased that we have managed to maintain our appeal to global businesses as a premier hub in the Asia Pacific region. Singapore is a vibrant city with something for everyone to enjoy, and our success can be attributed to the city’s continual transformation that excites business events and the MICE industry, encouraging them to keep coming back for more. “

Singapore played host to a number of inaugural events last year including Cruise Shipping Asia, the International Air Transport Association (IATA) Global Aviation Human Capital Summit, and ScreenSingapore. This year, Singapore has cemented its position as a global convention city with 17 world congresses confirmed to be hosted between 2012 and 2016. These include the 52nd ACI World Congress in 2013, the World Federation of Engineering Organisations Congress 2013, and the International Congress of the World Confederation for Physical Therapy 2015.

Original and quality content: staying relevant to the business traveller

In line with Singapore’s strategic aim of developing and driving quality content to facilitate business growth, industry stakeholders are bringing together complementary programs that cover a broad spectrum of issues within their respective industries.

TravelRave, Asia’s most comprehensive travel trade event, will return to Singapore in October with five days of exciting activities. TravelRave 2012 brings together the top minds and opinion leaders of the travel and tourism industry to network, exchange strategic insights and discuss new opportunities for collaboration and investment.

The latest event to be added to the TravelRave umbrella is Hotel Technology 2012, which will feature a full day conference discussing the latest trends in hotel technology, from mobile device support and in-room innovations, to increasing customer satisfaction through the smart use of technology.

TTG Travel Experts Conference @ITB Asia is the main event for inbound and outbound travel professionals in the region, which promises to deliver practical tips and tangible learning points that travel professionals can apply to their businesses to enhance competitiveness and elevate success. More details are in the attached Annex.

Destination Singapore: Exciting new developments for business travellers

Complementing these efforts to enhance the experience of the business traveller, the next few years will see new developments such as Gardens by the Bay, Singapore Sports Hub, and The National Art Gallery, which will add more off-site options for groups as well. 

Singapore has also seen a huge increase in hotel openings in recent years offering visitors a new and contemporary mix of accommodation from edgy boutique hotels to landmark luxury hotels.  2012 will welcome a string of new and refurbished hotels to accommodate the destination’s increasing number of overseas and business visitors including The W Hotel Singapore at Sentosa Cove, Parkroyal on Pickering and a complete refurbishment of the Pan Pacific Singapore.

Beyond new attractions and hotels, Singapore will continue to improve existing infrastructure to meet the evolving needs of the MICE industry, and ensure that established event facilities remain relevant and competitive.

Singapore Expo has developed a new meeting facility – Max Atria – designed with sustainability in mind, which includes spaces inspired by nature.  Suntec Singapore, Singapore’s pioneer MICE venue, will embark on a SGD180 million modernisation program that will integrate a high degree of advanced technology including an impressive two-storey interactive digital wall and a modernized facade.

These new developments build on the numerous changes to Singapore’s tourism landscape and ensure that Singapore continues to be vibrant and innovative, offering all visitors a quality tourism experience that is differentiated, diverse and seamless.

[1] This figure is based on the impact of business events that Singapore Tourism Board (STB) monitors.  It does not include the contribution of other business events outside of STB’s purview.

[2] Singapore Tourism Sector Performance for 2011 Roundup Report. This figure is based only on business events monitored and supported by STB.

Source = Singapore Tourism Board
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