Capitalising On Malaysia’s Unique Culture At EIBTM Barcelona

MyCEB to lead nine local industry partners to participate in Europe’s largest global business events exhibition and celebrate the event’s 25th anniversary

The Malaysia Convention & Exhibition Bureau (MyCEB) is all geared up to lead a team of nine Malaysian industry partners to participate in EIBTM 2012, a leading global event for the meetings, incentives, events and business travel industry. Scheduled to take place in the vibrant city of Barcelona, Spain from 27 – 29 November, 2012, the industry partners represent a wide range of venues, services and facilities for business events which include Berjaya Hotels & Resorts, Destination Resorts & Hotels, Discovery Overland Holidays, Exotic Escapes Incentives & Events, Kuala Lumpur Convention Centre, Langkawi Development Authority, M-Vision Travel Sdn Bhd, Mandarin Oriental Kuala Lumpur and Sunway Resort Hotel & Spa.

Delivering three days of focused access to a dynamic business environment, thought provoking professional education and business networks for all attendees, this year’s event promises to be the best one yet with industry professionals attending from over 150 countries – that’s over 15,200 potential business contacts. This year’s event, which commemorates the celebration of EIBTM’s 25th anniversary, will also see participation from over 3,100 international exhibitors representing over 5,000 industry bureaus, venues, hotels, destinations, technology, business travel and event services.

To attract more buyers to the Malaysian Pavillion, MyCEB will be hosting “Malaysia Spice Market” cocktail reception, a highly interactive business networking session with a Malaysian twist. The concept is a modern interpretation of the historical market that thrived 600 years ago along the Silk Road which will transport attendees on a time travel back to the glorious era of the Malacca Sultanate. The activity has garnered countless positive responses from international audiences at various global and regional tradeshows. It is now an opportunity for attendees at EIBTM to experience the idea behind MyCEB’s business events tagline “Malaysia – Asia’s Business Events Hub”. It will also bring to life the positioning of Malaysia as a true microcosm of Asia due to its strategic location in the heart of the region.

“Together with our industry partners, we are very confident that we could maximise our opportunities in promoting and selling Malaysia as the preferred meetings destination in Asia. We have a lot more to offer this year such as new and unique theme events and venues that will definitely entice international clients. We will also be promoting our newly launched campaign named ‘Malaysia – Asia like never before’ which targets the corporate and incentive market” said Mr. Zulkefli Hj. Sharif, Chief Executive Officer of MyCEB.

Buyers visiting the Malaysian Pavilion will also get the chance to experience different mini cultural pocket show activities reflecting the diversity of the Malaysian culture. The activities that will be demonstrated are Chinese calligraphy, Chinese art of tea making, Islamic calligraphy and pewter casting.

“Malaysia is increasingly becoming a first port of call for international meetings and associations wanting to engage with Asia – the world’s largest and fastest growing economic region. They are attracted to Malaysia for a number of reasons, primarily the opportunity to experience the whole of Asia in one single destination. This is what we will be showcasing this year at EIBTM. We encourage you to set appointments with our industry partners and to experience the unique networking session of the Malaysia Spice Market event” add Zulkefli.

Visit MyCEB and its Malaysian partners at Pavillion No. D550
28 November 2012 (5 – 7pm) – Malaysia “Spice Market” Cocktail Reception

Source = MyCEB
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