Germanwings changes create ‘new’ airline

  New Germanwings A319 livery

Lufthansa’s low cost subsidiary, Germanwings is set to “revolutionise” Europe’s low-cost sector, with a complete product overhaul this year.

From 1 July 2013, the “new Germanwings” will launch a completely new brand and product concept including three new fare types; Best – the highest quality offering covering the needs of business travellers, Smart – offering certain add-on services and Basic – the no-frills low-cost fare.

The new product will also be able to book flights “a la carte” style, with the ability to create their own package and adapt it in detail to their individual flying needs.

The airline’s logo and aircraft livery will also change, with the core element to be a stylised ‘W’ in blackberry and yellow colours.

Lufthansa Executive Board member Carsten Spohr said the “fresh brand identity” will make the airline a “high quality” carrier and make it “attractive” to both leisure and business travellers.

Aircraft will be painted in the new livery following the launch of the new brand concept this year.

Source = e-Travel Blackboard: N.J
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